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100% knowledge - 0% blah blah and pitches



Why is the milk in the back of a supermarket?
Why do customers buy more when they walk counterclockwise?
What happens when data sciences and consume psychology are combined?

A lovingly hand-picked line-up of the world’s leading experts
show on 31. of August in just one day the secrets of effective optimization.
100% knowledge – 0% blah blah.

Gary Vaynerchuk | Entrepreneur &Best-Selling Author

Gary Vaynerchuk

Entrepreneur & Best-Selling Author

Bryan Eisenberg - Founder &CMO | IdealSpot

Bryan Eisenberg

Founder & CMO
IdealSpot

Tom Waterfall - Head of Shop &Director of CRO | Lost My Name

Tom Waterfall

Head of Shop &Director of CRO
Lost My Name

Karl-Gilis - Managing Partner of AGConsult

Karl Gilis

Managing Partner
AGConsult

Talia Wolf - Tech Advisor &Blogger

Talia Wolf

Founder
GetUplift.co

Chris Goward - Widerfunnel

Chris Goward

CEO
Widerfunnel

Angie Schottmuller - Growth Marketing Advisor | Forbes Top 10 Online Marketer

Angie Schottmuller

Growth Marketing Advisor
 

Karl Kratz - Onlinemarketer

Karl Kratz

Onlinemarketer

John Ekman - CEO | conversionista!

John Ekman

CEO
conversionista!

Markus Schmitt - Founder &Chief Data Scientist | Data Revenue

Markus Schmitt

Founder & Chief Data Scientist
Data Revenue

Elam Agam - Head of User Experience (UX) | Comparis.ch

Elam Agam

Head of User Experience (UX)
Comparis.ch

Mirko Melcher - Head of Conversion Optimization | Web Arts AG

Mirko Melcher

Head of Conversion Optimization
Web Arts AG

Bart SchutzChief - Persuasion Officer | Online Dialogue

Bart Schutz

Chief Persuasion Officer
Online Dialogue

Agenda

08:00

Registration

09:00
André Morys

Intro: Digital Transformation FTW

André Morys CEO & Founder Web Arts AG
09:15
Bryan Eisenberg | Founder &CMO IdealSpot

The Death of the Buy Button

Bryan Eisenberg Founder &CMO IdealSpot
  • Topics will follow soon
09:55
Markus Schmitt | Founder &Chief Data Scientist at Data Revenue

A Vision of Man and Machine
How CRO Experts can make the most of Machine Learning

Markus SchmittFounder &Chief Data Scientist Data Revenue
  • Identify when machine learning can improve results: A simple Decision Framework
  • A list of real life use cases of Machine Learning for conversion optimization
  • How can a CRO experts' experience improve the Machine Learning algorithm?
10:25
Chris Goward | CEO Widerfunnel

Strategic Personalization:
Better process, better insights, better sales.

Chris Goward CEO Widerfunnel
  • How to create the most effective personalization strategy for your business
  • Repeatable processes & frameworks to validate your insights
  • Steps to create a personalization work stream at your organization
11:00

Coffee break

11:30
Karl Kratz | Karl Kratz Online Marketing

Talk dirty to me, Baby!
Are we going to buy flowerpot soil via Voice Search?

Karl Kratz Karl Kratz Online Marketing
  • How do you draw attention so that the perception of your visitors creates the reality you desire?
  • How do you create a preparatory expectation with your advertising materials?
  • How you increase the resonance of your digital content
12:00
Elam Agam |  Head of User Experience (UX) Comparis.ch

And then you wake up...
How to deal with the gap between optimization theory and business reality

Elam Agam Head of User Experience (UX) Comparis.ch
  • Why your boss needs a tangible ROI and how to deliver it
  • Why you should optimize for growth and not for profitability
  • How to influence corporate culture for an effective optimization program
12:30
Mirko Melcher | Head of Conversion Optimization Web Arts AG

Is A/B-Testing Dead!?
A proven personalization strategy for maximum ROI

Mirko Melcher Head of Conversion Optimization Web Arts AG
  • Topics will follow soon
12:50

Lunch break

14:00
John Ekman | CEO conversionista!

The Optimization Wheel
One method To Rule Them All

John Ekman CEO conversionista!
  • Feel the power of high testing velocity combined with high quality hypotheses
  • How to build hypotheses from data & data from hypotheses
  • Find the blind spots in your data
14:30
Angie Schottmuller | Growth Marketing Advisor

Growth Avengers: Uniting IT &Marketing Teams to Kicka$$

Angie Schottmuller Growth Marketing Advisor
  • Topics will follow soon
15:00

Coffee break

15:30
Talia Wolf | Advisor Banana Splash

Becoming Customer Driven
How to design a mobile and desktop experience that addresses THEIR needs, not yours

Talia Wolf Founder GetUplift.co
  • Topics will follow soon
16:00
Bart Schutz | Chief Persuasion Officer bei Online Dialogue

Grow Up!
How psychology matures data-driven optimization into evidence-based innovation

Bart SchutzChief Persuasion Officer Online Dialogue
  • How psychology matures data-driven optimization into evidence-based innovation
  • Why is combining Data & Psychology essential for growth marketing
  • How to use Data & Psychology to achieve maximal growth
16:30

Coffee break

17:00
>Tom Waterfall | Director of CRO Lost My Name

CRO Lessons From a Rapid Growth Startup

Tom WaterfallHead of Shop &Director of CRO Lost My Name
  • How to organize teams for success
  • Testing for product vs testing for conversion uplift
  • Launching a CRO culture (the Lost My Name CROmmunity!)
17:30
Karl Gilis | Managing Partner AGConsult

Don't do anything on your web you wouldn't do on a first date

Karl Gilis Managing Partner AGConsult
  • Topics will follow soon
18:00
Gary Vaynerchuk | Entrepreneur &Best-Selling Author

The Thank You Economy

Gary Vaynerchuk Entrepreneur &Best-Selling Author
  • Topics will follow soon
19:00

Book Signing + Cocktail-Reception


5 Good Reasons for the SUMMIT

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Experts//up close World class optimizers meet at the growth marketing SUMIT. Experience international top speakers like Gary Vaynerchuk, Chris Goward and Bryan Eisenberg, and get inspired by their experiences and methods!

Knowledge//compressed Get ready for a concentrated load of conversion know-how! At the summit of optimizers, you can expect a total of twelve compact presentations with the latest news from the CRO world. Practical tips and best practices are guaranteed!

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Networking//intense At the summit you can meet CRO experts from all over the world! The get-together offers you the unique opportunity to exchange experiences and tricks with conversion experts and like-minded people as well as establish new business contacts!

Output//maximum The unique combination of concentrated expert knowledge and large-scale networking gives you a maximum output. We are confident: The newly gained knowhow from lectures and the exchange with other optimizers pave your way to new uplift peaks. Let us collectively move the world of optimization forward!

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Experience//accomplished Experience a knowledge-packed business event with an entertaining factor! Look forward to an experience for all senses in a top location with top catering and live DJ!

Get Your Tickets

„EarlyBird“

Ticket price:: 880,- Euro 780,- Euro excl. tax

Max. 360 tickets | 31. August, 2017 | 09.00 am - 6.00 pm | Frankfurt

What the participants say

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What the speakers say

Bryan Eisenberg - CMO | IdealSpot

ConversionSUMMIT was the best attended conversion-oriented conference I‘ve attended to date.

Bryan Eisenberg CMO | IdealSpot
Avinash Kaushik - Digital Marketing Evangelist | Google

The Web Arts team has created an unique event with ConversionSUMMIT where the best and brightest, who obsess about optimization, gather, share ideas and learn from each other. I would attend again in a heartbeat!

Avinash Kaushik Digital Marketing Evangelist | Google
Chris Goward - CEO | WiderFunnel

One of the best conferences I've spoken at. Excellent speakers and attendees! If you want to lift your conversion rates, you should be here.

Chris Goward CEO | WiderFunnel

Partners

Internet World Business