The Power of
Customer Experience

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September 06, 2018 - 9am to 6.30pm



A lovingly hand-picked line-up of the world’s leading experts
show on September, 06 in just one day the secrets of effective optimization.
100% knowledge – 0% blah blah.

Scott Stratten | Author & Speaker

Scott Stratten

Author & Speaker

Morgan Brown | Facebook

Morgan Brown

Erin Weigel | Booking.com

Erin Weigel

Paul Marsden | London College of Fashion

Paul Marsden

Michael Aagaard

Michael Aagaard

Oli Gardner | Unbounce

Oli Gardner

Nathalie Nahai

Nathalie Nahai

Tina Nord | Lernen wie Maschinen

Tina Nord

Steven Van Belleghem

Steven Van Belleghem

Dr. David Darmanin | hotjar

Dr. David Darmanin

Tim Herbig | iridion

Tim Herbig

Agenda

08:00

Registration

09:00
André Morys

Intro: Customer Experience For Disruption

André Morys Founder / CEO of konversionsKRAFT
09:15
Steven Van Belleghem | Author & Speaker

Customers - The Day After Tomorrow

Steven Van Belleghem Author & Speaker
10:00
Morgan Brown | Product Manager

What Does It Take To Be A High-Growth Company?
How CRO Experts can make the most of Machine Learning.

Morgan Brown Product Manager
10:40
Michael Aagaard | Consultant & Speaker

You’re Making My Brain Hurt!
The Psychology Behind Terrible Conversion Experiences.

Michael Aagaard Consultant & Speaker
11:10

Coffee-Break

11:40
Erin Weigel | Principal Designer

Concept != Execution
Why bad execution makes good ideas fail.

Erin Weigel Principal Designer
12:10
Paul Marsden | Consumer Psychologist

Design For Happiness
How Designing With People’s Happiness in Mind Is Good For Business.

Paul Marsden Consumer Psychologist
12:40
>Tim Herbig | Product Leader & Author

How Customer Focussed Are You Really?
How to Implement Customer Centricity in Your Optimization Process.

Tim Herbig Product Leader & Author
13:00

Lunch Break

14:15
Oli Gardner | Co-founder & Speaker

Data-Driven Design: An Optimization Framework for Every Marketing Team

Oli Gardner Co-founder & Speaker
14:50
Nathalie Nahai | Author & Speaker

7 Principles Of Customer Experience

Nathalie Nahai Author & Speaker
15:15

Coffee-Break

15:45
Tina Nord | Lead Content Marketing Strategy

Voice & Visual Search
How a user 1st strategy can Increase Your Conversion Rate.

Tina Nord Content Strategist & Author
16:15
David Darmanin | Founder/CEO

Eating Our Own Dog Food
How Hotjar measures experience all year round.

David Darmanin Founder/CEO
16:45

Coffee-Break

17:15
Scott Stratten | Author & Speaker

The Age Of Disruption
Everything Has Changed and Nothing Is Different.

Scott Stratten Author & Speaker
19:00

Book Signing + Cocktail-Reception


5 Good Reasons for the SUMMIT

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Experts//up close World class optimizers meet at the growth marketing SUMMIT. Experience international top speakers like Scott Stratten, Nathalie Nahai and Michael Aagaard, and get inspired by their experiences and methods.

Knowledge//compressed Get ready for a concentrated load of conversion know-how! At the summit of optimizers, you can expect a total of twelve compact presentations with the latest news from the CRO world. Practical tips and best practices are guaranteed!

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Networking//intense At the summit you can meet CRO experts from all over the world! The get-together offers you the unique opportunity to exchange experiences and tricks with conversion experts and like-minded people as well as establish new business contacts!

Output//maximum The unique combination of concentrated expert knowledge and large-scale networking gives you a maximum output. We are confident: The newly gained know-how from lectures and the exchange with other optimizers pave your way to new uplift peaks. Let us collectively move the world of optimization forward!

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Experience//accomplished Experience a knowledge-packed business event with an entertaining factor! Look forward to an experience for all senses in a top location with top catering and live DJ!

Das war der growth marketing SUMMIT 2017

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